Papers of interest

HERMAN MILLER DESIGN CONNECT


This is Future State. We gathered some of the most innovative and accomplished young professionals in the field to talk about the future of design and the design profession in an ongoing conversation. BY HERMAN MILLER

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GOOGLE SAYS THE BEST MANAGERS HAVE THESE 10 QUALITIES


It's called Project Oxygen. Beginning in 2008, Google researchers wanted to understand what makes a manager great at Google. Here's what they found. BY ZACK FRIEDMAN

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WHY COLLABORATIVE WORKSPACE IS RARELY ABOUT THE «SPACE»


COLLABORATION. Ultimately though, collaboration has little to do with the space itself.BY MICHAEL DOODY

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WHAT I LEARNED AT C2 MONTREAL - 2018


What did you learn at C2 Montréal 2018? Depending on who you ask, you’ll get 7,000 different answers. Probably many more, should you ask this varied bunch twice. BY CAROLINE LAVERGNE

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10 WORKPLACE TRENDS YOU'LL SEE IN 2018


These trends are based on hundreds of conversations with executives and workers, a series of national and global online surveys and secondary research from more than 450 different research sources, including colleges, consulting firms, non-profits, the government and trade associations. BY DAN SCHAWBEL

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THE BUSINESS CASE FOR LEADERSHIP DEVELOPMENT


An article in McKinsey Quarterly accused U.S. companies of lavishing $14 billion per year on programs to nurture their leaders while seeing little in return. The Wall Street Journal ran an article a few years ago titled “So Much Training, So Little to Show for It.” And the authors of an October 2016 article in Harvard Business Review referred to leadership development programs as the “great training robbery.” BY WILLIAM C. BYHAM

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7 FACTORS OF GREAT OFFICE DESIGN


Smart companies understand that workspaces are a business tool. An office environment reflects and reinforces a business’s core values, through the placement of different teams and functions and design elements that reflect culture, brand, and values. BY HBR

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THE RISE AND FALL OF WORKING FROM HOME


The permanent telecommuter is going extinct. BY REBECCA GREENFIELD

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FIVE REVOLUTIONARY CHANGES IN MARKETING SINCE THE TURN OF THE CENTURY


Two developments have changed marketing forever. One is the arrival of the internet. The second is the rise of global branding. Both of these developments have contributed to the revolutionary changes that have taken place in marketing since the turn of the century. BY AL RIES

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4 BEST PRACTICES IN SOCIAL MEDIA MARKETING


These days, everyone has at least one social media account. Social media is often the first source people turn to when seeking local products or services, so it’s crucial for your business’ social media marketing strategies to work. Yet how do you know if your social media campaign is successful, and how do you change what might not be working without sacrificing what clients want to see? The answer may lie in analyzing the following four best practices in social media marketing of 2016.

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20 IDEAS FOR SOCIAL MEDIA CONTENT THAT ENGAGES


Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button. This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing. BY #JEFFBULLAS

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5 LESSONS FROM COCA COLA'S CONTENT MARKETING STRATEGY


Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. BY #JEFFBULLAS

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LES 2 TRUCS GÉNIAUX DE MARK ZUCKERBERG POUR AMÉLIORER VOS RÉUNIONS


Les réunions de travail. Entre vous et moi, les trouvez-vous vraiment efficaces? Et même pertinentes? Hum... J'ai l'impression de lire dans vos pensées.


Bon. Quelques chiffres vont vous rassurer : vous n'êtes pas seul à vous tourner les pouces lors des réunions auxquelles vous devez assister, semaine après semaine. Des chiffres franchement parlants :

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WHY RETAIL NEEDS TO CATCH UP WITH TECHNOLOGY


Retail brands need to keep up with, and learn from, technology brands. BY EROKA KOIVA OGILVYONE

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THE SUPERMARKET OF THE FUTURE


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20 KEY DUE DILIGENCE ACTIVITIES IN A MERGER AND ACQUISITION TRANSACTION


Mergers and acquisitions typically involve a substantial amount of due diligence by the buyer. Before committing to the transaction, the buyer will want to ensure that it knows what it is buying and what obligations it is assuming, the nature and extent of the target company’s contingent liabilities, problematic contracts, litigation risks and intellectual property issues, and much more. BY RICHARD HARROCH

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SECOND SCREEN SEARCHES: I-WANT-TO-KNOW MOMENTS FOR BRANDS


Forget the remote; smartphones are becoming the essential TV-watching companion. People are using their second screens to search for info about what they're watching—commercials included. These 'I-want-to-know' moments are a chance for brands to be present, relevant, and to gain insights.

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I-WANT-TO-BUY-MOMENTS: HOW MOBILE HAS RESHAPED THE PURCHASE JOURNEY


For today's constantly connected consumers, shopping never sleeps. Whether making an everyday purchase or researching a big-ticket item, we reflexively turn to mobile. These I-want-to-buy moments are important for consumers, and they're critical for brands. Are you winning these micro-moments? BY ALLISON MOONEY & BRAD JOHNSMEYER

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SPECIALIZATION WAS A MISTAKE: HOW AGENCIES CAN RESTRUCTURE FOR THE FUTURE


Marketing and advertising agencies have embraced specialization to such a degree that how we work is slow, expensive, repetitive and shows disregard for consumers and the modern world. BY TOM GOODWIN

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Melissa Agnes - Behind The Scene. Look At How To Deliver a TEDx Talk


Every speaker dreams of taking the TED stage – or at least this speaker did! As a professional speaker, it’s a great honor to be asked to speak at a TEDx event, to share your “idea worth spreading” with the world and hopefully inspire your audience with your message.

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HERE'S GOOGLE SECRET TO HIRING THE BEST PEOPLE


“YOU NEVER GET a second chance to make a first impression” was the tagline for a Head & Shoulders shampoo ad campaign in the 1980s. It unfortunately encapsulates how most interviews work. BY LASZLO BOCK

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INFOGRAPHICS: 13 REASONS WHY YOUR BRAIN CRAVES INFOGRAPHICS


Neomam Studios takes a fascinating look at some of the data behind these highly shareable images. For example, did you know 70 percent of all our sensory receptors are in our eyes? Or that it takes only 150 milliseconds to process a symbol and 100 milliseconds to attach a meaning to it? BY ALFRED MASKERONI

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MARKETING: HOW GOOGLE BREAKS THROUGH!


Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.

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THE DAWN OF MARKETING'S NEW GOLDEN AGE


Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. BY JONATHAN GORDON

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THE REIMAGINATION OF DAILY LIFE IN 2015 - THINK WITH GOOGLE


There's been a lot of buzz over the past few years about the coming "Internet of Things," a catchphrase to describe the plethora of new devices (beyond computers) able to connect to the internet. In 2015, the onslaught of connected devices will accelerate. By the end of the year, more than 4.9B connected devices will be in use globally, a 30% increase over 2014, according to Gartner. BY ALAN EAGLE

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TOP 3 TECH TRENDS


At the start of every year, we all try to predict what’s to come. What trends will shape the industry? What technologies will people embrace? While we don’t have crystal balls, we do have search data. And as a vast collection of consumer intentions, it can be a great bellwether of trends. We looked at searches on Google and dug through industry research to see what’s actually catching on.

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LES 10 CONSEILS DE MARC DUTIL POUR DEVENIR UN MEILLEUR ENTREPRENEUR


Marc Dutil est le président fondateur de l'École d'Entrepreneurship de Beauce (EEB). Sa carrière entrepreneuriale impressionnante fait de lui un modèle pour plusieurs personnes et c'est avec grand plaisir que nous vous partageons ses 10 conseils pour devenir un meilleur entrepreneur.

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50 MOST INNOVATIVE COMPANIES


Three-quarters of the 1,500 global senior innovation executives we surveyed in 2014 reported that innovation is among the top three priorities for their companies. And 61 percent indicated that they are spending more on innovation this year than in 2013. While these numbers are largely consistent with those for 2013, important differences emerge when we look behind the averages at individual industries and countries. Notably, we see sharp shifts in the innovation stance of specific industries, a big change in the industry mix, and a heightened priority on innovation in rapidly developing economies (RDEs). BY KIM WAGNER

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MASTERING DIGITAL MARKETING


Few business functions have been as profoundly disrupted by digitization as marketing. The era of expensive campaigns pushing products through mass media has been upended, as consumers, empowered by information, are demanding more and more from the companies they choose to form relationships with. In this interview with McKinsey’s Luke Collins, David Edelman, coleader of McKinsey’s global digital marketing strategy group, explains the state of digital marketing, what companies get wrong and what they should be doing, and the role of senior leaders in pushing their organizations to master the art of digital marketing. An edited transcript of Edelman’s remarks follows. BY DAVID EDELMAN

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THE WORKFORCE CRISIS OF 2030, AND HOW TO START SOLVING IT NOW


It sounds counterintuitive, but by 2030, many of the world's largest economies will have more jobs than adult citizens to do those jobs. In this data-filled — and quite charming — talk, human resources expert Rainer Strack suggests that countries ought to look across borders for mobile and willing job seekers. But to do that, they need to start by changing the culture in their businesses.

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SOME ONLINE RETAILERS SEE VALUE IN OPENING BRICKS-AND-MORTAR SHOPS


Some of the hippest online retailers around are pioneering an old concept: offline retailing.After years of squeezing traditional retailers, e-commerce companies that were once digital-only are seeing the value of hanging up shingles in malls and bustling shopping streets. BY SHAN LI

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FREEING UP THE SALES FORCE FOR SELLING


Most sales reps spend less than half of their time actually selling. Here’s how companies can reshape sales operations to allow them to focus on their real job. BY OLIVIA NOTTEBOHM, TOM STEPHENSON AND JENNIFER WICKLAND

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THE 15 BUSINESS BENEFITS OF A LOYALTY PROGRAM


When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide...BY PETER CLARK

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7 THINGS YOU SHOULD NEVER SAY WHEN BRAINSTORMING


Ideas are fragile--they’re easily shattered by snubs, smirks, and scorn. And brainstorms are equally delicate. The wrong words at the wrong time bring brainstorming to a screeching halt.

The function of brainstorming has received its share of badmouthing in recent years, often for good cause. And many of those problems stem from statements made before or during brainstorming sessions.

For healthy brainstorming and bountiful ideas, always steer clear of these seven sentences: BY SAM HARRISON

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HOW THE INTERNET OF THINGS CHANGES BUSINESS MODELS


As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and streamlining established business models won’t be enough. To take advantage of new, cloud-based opportunities, today’s companies will need to fundamentally rethink their orthodoxies about value creation and value capture. BY GORDON HUI

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BRAINSTORMING DOESN'T WORK; TRY THIS TECHNIQUE INSTEAD...BRAINWRITING.


Ever been in a meeting where one loudmouth's mediocre idea dominates? Then you know brainstorming needs an overhaul. BY REBECCA GREENFIELD

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LA RICHESSE DE L'INFOGRAPHIE - U92


Les infographies sont une technique de visualisation qui permet de représenter visuellement un certain nombre d’informations d’une manière claire, facile à consulter et permettant une compréhension rapide.

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IT'S THE END OF «MARKETING» AS WE KNOW IT AT PROCTER & GAMBLE


Well, at least the title. As of July 1, hundreds of marketing directors and associate marketing directors at the world's biggest advertising spender will officially become brand directors and associate brand directors.

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HOW TO SPEND THE FIRST 10 MINUTES OF YOUR DAY


What’s the first thing you do when you arrive at your desk? For many of us, checking email or listening to voice mail is practically automatic. In many ways, these are among the worst ways to start a day. Both activities hijack our focus and put us in a reactive mode, where other people’s priorities take center stage. They are the equivalent of entering a kitchen and looking for a spill to clean or a pot to scrub. BY RON FRIEDMAN

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BRAINSWARMING VS BRAINSTORMING


Very interesting perspective as to why brainstorming doesn't work...

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IN NEED OF A RETAIL TURNAROUND? HOW TO KNOW AND WHAT TO DO


More than 50 retailers in Europe, the Middle East, and Africa have been in distress since the global financial crisis, and many are in distress today. Some are in denial about their situation; others are busy fixing the wrong problems.

March 2014 | byPeter Breuer, Thierry Elmalem, and Chris Wigley

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GET THE STRATEGY AND THE TEAM RIGHT


As consumer companies continue to expand their global presence, they face a host of formidable challenges: among them, staying close to the consumer, finding and attracting local talent, and managing an increasingly complex and far-flung organization. These challenges are familiar to Kasper Rorsted, who in April 2008 was named CEO of Henkel. BY KLAUS BEHRENBECK

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5 TECH PRODUCTS THAT WILL BE DEAD IN 5 YEARS


With the speed of innovation in the tech industry, we can’t know every piece of technology that will fill our everyday lives in five years, but we can predict what won’t last. As smartphones begin to render low-end cameras obsolete and Netflix continues to upend the DVD and Blu-ray market, it’s clear the technology landscape will look dramatically different in the near future. By MICAH SINGLETON

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EVER WONDER WHAT MAKES THE GOOGLE THE HOLY GRAIL OF PRODUCTIVITY AND CREATIVITY


There's no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google's chief social evangelist, Gopi Kallayil, calls the nine core principles of innovation. BY KATHY CHIN LEONG

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DEVELOPING A FINE-GRAINED LOOK AT HOW DIGITAL CONSUMERS BEHAVE


Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. By EWAN DUNCAN, ERIC HAZAN and Kevin Roche

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GARTNER: TOP 10 STRATEGIC TECHNOLOGY TRENDS FOR 2014


Gartner just concluded its Gartner Symposium/ITxpo 2013 in Orlando, gathering tens of thousands of IT executives. Among the most anticipated aspects of the gathering are the ruminations from the Gartner pontificators regarding IT trends. by PETER HIGH

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MASTERING THE BUILDING BLOCKS OF STRATEGY


Increase your likelihood of developing effective strategies through an approach that’s thorough, action-oriented, and comfortable with debate and ambiguity. by Chris Bradley, Angus Dawson and Antoine Montard

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THE ART OF STRATEGY


Examining how strategies are created, implemented, and executed is a relatively recent practice. By Chris Bradley and Angus Dawson

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HOW RETAILERS CAN KEEP UP WITH CONSUMERS


The North American retail landscape looks quite different today than it did even ten years ago. The way that consumers make purchasing decisions has dramatically altered: they stand in stores, using their smartphones to compare prices and product reviews; family and friends instantly weigh in on shopping decisions via social media; and when they’re ready to buy, an ever-growing list of online retailers deliver products directly to them, sometimes on the same day. BY IAN MACKENZIE, CHRIS MEYER AND STEVE NOBLE

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4 TIPS FOR WRITING BETTER EMAIL


4 tips for writing better email. By David Silverman

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NEVER MIND PUBLICIS OMNICOM. ARE GOOGLE AND FACEBOOK TOO DAWN BIG?


How big is just too damn big? That question is being endlessly debated right now in the wake of the announced merger of Omnicom and Publicis, which will create the world's largest ad firm. BY SIMON DUMENCO

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THE COMING ERA OF «ON-DEMAND» MARKETING: NFC - NEAR-FIELD COMMUNICATION


Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.

April 2013 | byPeter Dahlström and David Edelman

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THE DO-OR-DIE QUESTIONS BOARDS SHOULD ASK ABOUT TECHNOLOGY


Some organizations are creating new technology forums, building the expertise of corporate directors, and strengthening IT governance—all with the aim of allowing boards to guide management by asking the right questions about technology.1 But what are the right questions at a time when digital technologies are beginning to disrupt industries and mastering these technologies may be the key to long-term survival and success? BY PAUL WILLMOTT

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WINNING WITH «IT» IN CONSUMER PACKAGED GOODS: SEVEN TRENDS TRANSFORMING THE ROLE OF THE CIO


Consumer-packaged-goods (CPG) companies have traditionally viewed technology as a necessary business expense to be managed in the most efficient way possible. As IT spending increased over the past two decades, managers concentrated on standardizing IT systems across the company and reducing costs. BY SIRISH CHANDRASEKARAN, ROBERT LEVIN, HARRY PATEL AND ROGER ROBERTS

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THE NEXT BIG MARKETING WEAPON FOR SUPERMARKETS - THE DIETITIAN


With Wellness Issues At Forefront For Big Food, Chains Like Wegmans And Hy-Vee Turn To Experts To Advise Consumers BY E.J.SCHULTZ

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THE ASCENT OF ALEX HONNOLD


Mountain climber Alex Honnold seems to defy gravity, scaling sheer, steep rock faces with no rope and apparently no fear. Lara Logan reports. CBS 60 MINUTES SPORTS

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8 STEPS TO MASTERING TIME MANAGEMENT


“If you don’t have time to do it right, when will you have time to do it over?” is a quote attributed to legendary basketball coach John Wooden. I wonder if he was speaking to a group of entrepreneurs at the time. BY BRIAN MORAN

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SIX SOCIAL-MEDIA SKILLS EVERY LEADER NEEDS


Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. BY ROLAND DEISER and SYLVAIN NEWTON

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DRAWING A NEW ROAD MAP FOR GROWTH


New findings show how large and small companies grow—and reveal the startling performance of emerging-market players. BY SUMIT DORA, SVEN SMITH and PATRICK VIGUERIE

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PREPARING YOUR ORGANIZATION FOR GROWTH


Companies that address their organizational weaknesses as they implement growth strategies give themselves an advantage. BY MARTIN DEWHURST, SUZANNE HEYWOOD and KIRK RIECKHOFF

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P&G's MARC PRITCHARD: LET'S FORGET THE TECH AND FALL BACK IN LOVE WITH THE IDEA


The message? Forget thinking about how to make a vine or sending out the most clever tweet. Instead, focus on how to connect to consumers using ideas so big they'll work on any platform. BY RUPAL PAREKH

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THE POWER OF INTENT


"Do you want feedback so you can do something with it? Or are you asking only because you think that's the right thing to do?" BY VINEET NAYAR

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SHOPPER MARKETING: A STRATEGIC INVESTMENT


Who of us in the shopper marketing industry doesn’t want to improve the efficiency of our in-store spend? Here are seven keys to managing your budgets for the long haul. BY LINDSAY SCARPELLO

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I WON'T HIRE PEOPLE WHO USE POOR GRAMMAR, HERE'S WHY.


If you think an apostrophe was one of the 12 disciples of Jesus, you will never work for me. If you think a semicolon is a regular colon with an identity crisis, I will not hire you. If you scatter commas into a sentence with all the discrimination of a shotgun, you might make it to the foyer before we politely escort you from the building. BY KYLE WIENS

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FROM 3-D PRINTERS TO WIRED GLASSES, THE TECH YEAR AHEAD


It's unlikely 2013 will be the year that jet packs make it big, but the coming year could bring us a host of other new technology trends and products, such as 3-D printers for consumers, smarter smartphones and more connected devices like glasses and cars. BY LAURA SYDELL and STEVE HENN

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HOW LEADERS KILL MEANING AT WORK : 4 KEY TRAPS


Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways. Beyond affecting the well-being of employees, inner work life affects the bottom line.2 People are more creative, productive, committed, and collegial in their jobs when they have positive inner work lives. BY TERESA AMABILE and STEVEN KRAMER

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THE #1 REASON LEADERSHIP DEVELOPMENT FAILS


You don’t train leaders you develop them – a subtle yet important distinction lost on many. Leadership training is alive and well, but it should have died long, long ago. The majority of training takes place within a monologue (lecture/presentation) rather than a dialog. Perhaps worst of all, training usually occurs within a vacuum driven by past experience, not by future needs. BY MIKE MYATT

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TOP 5 SKILLS EVERY LEADER MUST HAVE


The world moves fast and if you can't keep up, your company is doomed. Here are five skills that every leader must have to run a company in today's culture. by STEVE TOBAK, Invisor Consulting

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6 SIMPLE RITUALS TO REACH YOUR POTENTIAL EVERY DAY


Becoming and staying productive isn't about hard-to-follow programs or logging your every move in an app. It's about self-care. Here are daily to-dos to get you started. BY AMBER RAE

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TRANSFORMER LES CONSOMMATEURS DE SA MARQUE EN AMBASSADEURS.


Disposer d'ambassadeurs de marque peut être un puissant outil marketing de recommandation, à condition toutefois d'accepter certaines règles du jeu. Paul Cordina, Nestlé France

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INNOVATION LESSONS FROM PIXAR: AN INTERVIEW WITH OSCAR-WINNING DIRECTOR BRAD BIRD


What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot...the importance of pushing teams beyond their comfort zones, encouraging dissent, building morale, and embracing “black sheep”—people with unconventional ideas.

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THE 3 WORST WAYS COMPANIES WASTE MONEY IN SOCIAL MEDIA


They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.
Because in most companies, it simply doesn't exist. They expect Fans, Followers, Likes and Pins to fall from the sky. But that's not the worst part... BRAD SMITH

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H.P.'s MISSTEP SHOWS THE RISK IN BIG IDEAS


The ill-fated marriage of the companies is a lesson for H.P. and other older technology giants as they throw billions at supposedly game-changing acquisitions, trying to gain a foothold in the future.

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DEEP FOCUS LAUNCHES SOCIAL MEDIA «NEWSROOM» WITH PEPSI, PURINA


Coca-Cola may have six times as many Facebook fans as Pepsi -- 54.7 million to Pepsi's 9.1 million -- but Pepsi fans are more active, more engaged and more likely to return to the brand page, according to a study by social media agency Crisp Social

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CONNAISSEZ-VOUS LE ZMOT? par Louis Durocher d'Orénoque


Si vous cherchez à développer une stratégie de marketing web efficace, la première chose que vous devriez faire c’est de comprendre comment fonctionne le consommateur d’aujourd’hui.

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P&G PLANS MORE CUTS IN HEADCOUNT, AGENCY FEES, PRODUCTION


The new "culture of productivity" at Procter & Gamble Co. could cost marketing executives, agencies and other marketing suppliers plenty, as each has been targeted for deeper cuts, executives told analysts and investors at a meeting in Cincinnati today.

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WHAT'S THE BEST MEASUREMENT FOR SUCCESS? HAPPINESS


How much has your company grossed this quarter?
Which question is more important to you? If you are more concerned about the latter, then one suspects the answer to the former is not going to be very positive. BY RICHARD BRANSON

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10 LEADERSHIP PRACTICES TO STOP TODAY


Interesting observations that will challenge some common management practices

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CHARACTERISTICS OF AMAZING PRESENTATIONS


Simple but interesting tips on how to rapidly improve your presentation skills

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PEOPLE YOU MUST REMOVE FROM YOUR INNER CIRCLE


When you're trying to get a business off the ground, the people you surround yourself with matter. Keep these nine types at a distance.

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QUALITIES OF FEARLESS ENTREPRENEURS


You know the type: They do things other business owners only dream of doing--and usually succeed. Here's what sets them apart.

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HOW TO BOOST ATTENDANCE THROUGH SOCIAL MEDIA


Practical tips for increasing event attendance and participation at your events while reducing overall time and money spent.

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WORLD'S MOST ADMIRED COMPANIES - 2012


Technology companies leading the pack with a combo of finance and great Shopping Experience retail companies. Also on the list some regular vintage performers...P&G, Coca-Cola, J&J...no Pharma?

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CONVERSATIONAL CAPITAL - HOW TO CREATE STUFF PEOPLE LOVE TO TALK ABOUT


A Sid Lee Project. Written by Bertarnd Cesvet (Chairman and chief Strategist of Sid Lee) with Tony Babinski & Eric Alper.

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PERMISSION MARKETING, by Seth Godin


...Turning strangers into friends and friends into customers This book was written in 1999 and still so appropriate.

SIX PIXELS DE SÉPARATION


Le nouveau marketing de l'ère des médias sociaux.
Mitch Joël, 2009

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WHEN CORE VALUES ARE STRATEGIC


How the basic values of Procter & Gamble Transformed Leadership at Fortune 500 Companies.
Rick Tocquigny and Andy Butcher. 2012

Conversational Capital : How to create stuff people love to talk about


By Bertrand Cesvet, A Sid Lee Project

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PSFK, Future of Retail


Some great marketing / technology ideas that will eventually hit the road and impact your life!

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The Disloyal Company


Extensive research conducted by LÉGER Marketing

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Good to Great: Why Some Companies Make the Leap... and Others Don't


James C. Collins, New York NY : Harper Business, 2001

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Managers, not MBAs


Henry Mintzberg, San Francisco CA: Berrett Koehler, 2004

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How to Get Control of Your Time and Your Life


Alan Lakein, New York NY: New American Library, 1973

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Swim With the Sharks Without Being Eaten Alive New York


Harvey Mackay, NY: Ballantyne Books, 1988

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New Work Habits for a Radically Changing World


Price Pritchett

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The Little Red Book of Selling


Jeffrey Gitomer

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The end of advertising as we know it


Sergio Zyman, published by John Wiley & Sons, 2002

The Tipping Point…How Little Things Can Make a Big Difference


Malcolm Gladwell, 2002

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Duct Tape Marketing


John Jantsch, 2007

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Blue Ocean Strategy


W. Chan Kim et Renée Mauborgne, 2007

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Changing the fortunes of America's workforce : A human capital challenge


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Boomers and Technology : An Extended Conversation


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How Web 2.0 is changing the way we work


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Major Marketers on a Mission


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Creating organizational transformations


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A fresh look at strategy under uncertainty: An interview


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How managers should approach a fragile economy


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Leadership as the starting point of strategy


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Zipcar: selling cars, one ride at a time


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Using technology to improve workforce collaboration


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McKinsey conversations with global leaders


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Factuel Volume 5 Numéro 1 15/10/09


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The Lucrative Quebec Market


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The value of outsourcing sales and marketing


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Winners never cheat


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MMRR 2005


(PDF zippés)

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Supercenters Upstage Grocery Stores in Shopper Popularity


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